Are you always cold?

Know that feeling, when you are standing there, feeling a little cold while waiting for the bus? You pull your shoulders up around your ears and hope that the bus will be there soon. This is one of those everyday situations, where woolen underwear would be really helpful, which is what we were trying to show with our newest pictures. 

There is just one problem: normally, you don’t get to see people’s underwear, as they walk around streets and alleys.


In the video, you can see how it went, when we were in Copenhagen taking the new pictures with models Sofie and Alexander, photographer Mingo, and walk-ons from near and far.

The thought behind

When manufacturing organic underwear from natural materials, the most obvious choice may be to take pictures of the underwear in some idyllic nature scene – Some place many of us dream of being. At DILLING, however, we realize that a great many of our customers live in major cities, and therefore our products are presumably used here a lot.

This is why, on our most recent photoshoot, we opted for focusing on situations that many encounter in their daily lives, such as riding their bike on the way to work an early Monday morning, waiting at the bus stop while feeling a little chilly, a café visit with friends. As you can see in the video, the models are warm and comfortable in these various scenarios, because they are wearing the right underwear. On the other hand, those around them are bundled up in thick layers of clothing, and they are still cold. That’s the difference wool can make, and the reason why woolen underwear is a great help in your daily life, regardless where you live.