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No additional customs charges will be incurred
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100-days return policy

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Our DILLING
  1. Our DILLING
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  5. Our story

Our story

Hear Villy H. Bertelsen and Morten Dilling Bertelsen share the honest story of our family business. It’s a story of everything from growth and life crises to dreams of exploring new paths.
They are father and son, owner and CEO in the third and fourth generation.

The music in the film is composed and played by Villy H. Bertelsen.

First Generation: Andreas

Dilling’s story began in 1916 with a man, his wife, and their five children, as well as the sheep grazing on their land. The man’s name was Andreas Bertelsen, and he bought a hand-operated knitting machine to make wool underwear. He then went from door to door to sell the woollens to make a living.

He named the business A. Bertelsen Tricotagefabrik.

Second Generation: Osvald

In the mid-1940s, Andreas’ son, Osvald H. Bertelsen, took over the company. Under Osvald's ownership, the love for another natural material blossomed, one that is still important to DILLING today: organic cotton.

Osvald had a big love for music and often had local musicians over on weekends. His passion for music inspired his saying: “We must also remember to live.”

The company was renamed Osvald H. Bertelsen Tricotagefabrik.

Third Generation: Villy

At 27 years old, Villy H. Bertelsen took over the company from his father, Osvald, in 1968. Villy wanted to produce men’s underwear, as the company only made women's underwear at the time.

Villy’s talent as a pianist was remarkable from a young age, so his father hoped he might pursue a career at the music conservatory. Despite never discussing it directly, Villy took over the company within just a month. He ended up leading it for 48 years, whilst continuing to play piano.

Anky was the name of the company at this time

Fourth Generation: Morten

In 2016, Morten Dilling Bertelsen formally took over the family business from his father, Villy. Morten knew it inside out but was also eager to explore new paths – while respecting the company's history and heritage.

Morten had one particular dream which he realised: to sell the clothes exclusively through DILLING's own websites – cutting out middlemen to offer fair prices directly to customers.

In 2020, the company was renamed DILLING, a surname Morten inherited from his paternal grandmother's German ancestors.

Today, the company is still called DILLING.


Explore more

Our dyehouse

At our dyehouse, located in Bredsten – we dye and treat our organic merino wool and cotton products without the use of harmful chemicals and heavy metals.

Read more

Our cutting facility

In 2005, we bought the cutting factory – Danva – in Lithuania. Much like owning our own dyehouse, the acquisition of our own cutting facility allows us to control and influence a key part of our supply chain.

Read more

Our sewing factory

Since 1998, our products have been sewn at our sewing factory, Avadan. Located centrally in Marijampoles, Lithuania, our sewing factory employs 270 skilled seamstresses and workers. To this day, the majority of our clothes are sewn here.

Read more

Animal welfare

Happy sheep produce finer wool. It’s a simple win-win, really.

Read more
Free delivery

Free delivery

Free delivery with purchases over £49 (normally £3.00)

100-day return

100-day return

Returns are accepted within 100 days

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Shipping

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DILLING A/S

Sundsvej 62, 7400 Herning Denmark

VAT: 295726164

hello@dilling.com0203 917 4909
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