The thoughts behind DILLING

The thoughts behind DILLING

”We can always do better, but we try our best. It is in the details that we are strongest and differentiate ourselves.”

I took on the company from my father, as we have done it for the last century in my family. Not that it is the same company today as it was in 1916. Each generation has made its own impression.

I stepped in, as the fourth generation of the company, at a time where there was a bad match between our desire for high quality and a clean production and a market/customer group who only cared about cheap prices. My father was passionate about ecology and purity, but that was not something that the customer or the big franchises appreciated – at least not when it came to paying the price that quality and an eco-friendly production cost. We were simply sustainable in our way of producing underwear, before we ever heard the word “sustainability”.

After having lived in Germany, I followed the developments here closely. I could see that there was a growing demand for organic products and a more honest philosophy. I therefore entered the company with one question: how does one sell products without having to compromise?

That was how the DILLING brand was created. With DILLING we have the opportunity to carry out my father’s vision of doing things right. We have cut away the expensive middlemen and only sell online. That way we can sell sustainable quality products directly to the customer for a fair price. This has been my dream for DILLING from the beginning, and I am grateful to our customers, who have so warmly embraced the concept. This motivates me and my colleagues to continue doing our best.

Morten Dilling