Villy Bertelsen

3rd generation and previously Director

The production of one pair of men's briefs takes the work of 18 people!

Villy H. Bertelsen knows every person in the factory and every inch of knitted and sewn fabric as well as a pianist knows the tune of their keys. He has always been obsessed with creating underwear of the highest quality for baby, kids, women, and men.

“I have never been in doubt about my mission. It has been both good and bad, and cost a lot of money when the market suddenly demands cheaper products. However, when like me, you won’t compromise on quality, it can be difficult to reduce the price. We have tried buying cheaper goods, but we will never do this again as the quality and fit suffered significantly.“

When you, like me, won’t compromise on quality, it can be difficult to reduce the price. We have tried buying cheaper goods, but we will never do this again as the quality and fit suffered significantly

Villy Bertelsen

3rd generation and former director of DILLING

Villy loves to be in the sewing shed; he has done since the 15th of July 1968, when he took over his dad’s company and bought his first sewing machine. In the sewing shed he finds peace and pride in creating high-quality goods for everyone. When sewing, Villy is surrounded by seamstresses, cutters, and dyers that have frequently shared their entire work life with him. Where the father and grandfather before Villy were happy to supply underwear to local customers and shops, Villy had a dream about supplying underwear to all the big chain stores in Denmark. This dream was sewn together by Villy’s demand for the purest wool and cotton, the most environmentally friendly dyeing process, both for nature and humans, and a determined belief that the best employees are created through trust, responsibility, and positive influence.

My dad is an excellent pianist. I think that he could have made a career for himself in the big concert halls around the world, but instead he chose to come home and take over his dad’s company. My dad dreamt about making underwear in the purest and best quality for everyone in Denmark. Initially, I did not understand his ambitions, but then I returned home with a new dream for the company.

Morten Dilling

4th generation and director of DILLING

“Today you would probably just call it sustainable production and management. Sustainability has become one of the most important demands from our consumers. I am happy about this because it matches the ethos of our underwear, but for me, sustainability has always just been common sense.“

In the wake of the 2008 financial crisis, Villy began to meet the demand for cheaper underwear, but he still refused to compromise on quality. He gradually became aware of the need to sell online, but he didn’t know to successfully do this.

“Eventually, I began to consider closing the company or reducing its scale, because honestly I did not know how to expand to the online market. Luckily, one day my son returned home with a good idea...“

10% discount on your first order

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DILLING is a Danish family enterprise with a long tradition of producing organic wool products that will keep you warm. Today, we make organic clothing in organic merino wool and cotton for the whole family with the fourth generation, Morten Dilling, at the helm. Our organic wool wear sells at favourable prices because you are buying directly from the manufacturer.

You’ll find soft, breathable, and allergy-friendly clothing in natural materials on our website, produced without harmful chemicals and within Europe's borders under good working conditions.

Most of our products are certified with the Nordic Swan Ecolabel and gently dyed at DILLING's own dyehouse in Denmark.

You'll find DILLING's products in the following countries:  dk.dilling.comdilling.dedilling.sedilling.nldilling.fidilling.frno.dilling.com.