Organic merino wool clothing and underwear for you and your family – natural and Danish

Since 1916

Free delivery with purchases over £50 (normally £3.99)

Free returns for 100 days

Your order will be delivered within 3-5 working days

New arrivals

Wash Less

Did you know that our merino wool is self-cleaning?
That’s why it requires less washing.

Whether for everyday use or training, our merino wool products can be worn for several days in a row. Often, the wool just needs to be aired outside to become fresh and odor-free again – benefiting you, the product's durability, and the environment.

10% discount on your first order

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